Operations
Regular guidance is important to keeping a
sales organization on track. Unfortunately, many smaller
businesses manage their sales organization on an "as needed basis":
pipelines are not reviewed regularly, opportunities are not evaluated,
salespeople are not kept focused. Instead, only significant or
troublesome situations are brought to management's attention.
Unsurprisingly, using this approach and putting a sales force on
autopilot greatly diminishes the likelihood of success.
Sales Management Services provides ongoing sales
leadership for those businesses that want to establish accountability
for sales results and keep their sales force on target.
Typical tasks we perform during this type of
engagement include:
| Lead regular sales meetings; regularly review
sales pipeline, sales forecast, and sales productivity |
Provide a forum to foster communication.
Scrutinize the pipeline and forecast. Verify
that agreed productivity goals are being met. Keep sales
representatives focused and opportunities moving forward. |
| Coach salespeople on sales opportunities |
Act as a sounding board for salespeople and offer
tactical advice on current sales opportunities. |
| Advise corporate executive(s) on sales issues |
Regularly interact with and provide feedback to corporate executive(s) on
sales force issues (salespeople, hiring, sales opportunities, sales
processes, customers, etc.). |
| Build skills of the sales staff |
Identify individual and group sales skill gaps and
provide appropriate coaching or training. |
| Implement special incentive programs |
Create rewards to challenge and motivate the sales
representatives as needed. |
| Coordinate internal resources |
Assist members of the sales department in interacting with
executive management and other departments. |
| Conduct performance reviews |
Analyze salesperson productivity and performance
on a long-term basis. Assess the strengths and weaknesses of each
salesperson and create individualized action / development plans. |
See also:
All of our sales operations projects are customized to your needs.
Contact us for more information.
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